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Creating a UX Insight Library Template for Reusable Knowledge

By Philip Burgess | UX Research Leader


When working on user experience (UX) projects, one challenge I often face is managing the wealth of insights gathered from research sessions, usability tests, and user interviews. These insights are valuable, but without a clear system to organize and reuse them, they tend to get lost or forgotten. That’s why I decided to create a UX insight library template—a structured way to capture, store, and retrieve UX knowledge for future projects.


In this post, I’ll share how I built this template, the key elements it includes, and how it helps me and my team make better design decisions faster. Whether you’re a UX designer, researcher, or product manager, this approach can save you time and improve your work by making knowledge reusable.



Why a UX Insight Library Matters


Every UX project generates insights about user behavior, preferences, pain points, and opportunities. These insights often come from:


  • User interviews

  • Usability testing

  • Analytics data

  • Customer feedback


Without a system to collect and organize these findings, teams risk repeating mistakes or missing chances to build on past learnings. A UX insight library acts like a knowledge bank where you can store these nuggets in a consistent format. This makes it easy to:


  • Find relevant insights when starting new projects

  • Share knowledge across teams

  • Track patterns and trends over time

  • Avoid duplicating research efforts


For example, in one project, I found that users struggled with navigation labels. By storing this insight clearly in the library, I could refer back to it when redesigning a related product, saving time and improving usability.



Eye-level view of a digital UX insight library template on a laptop screen
UX insight library template displayed on a laptop

This image shows a clear example of a UX insight library template displayed on a laptop screen, highlighting how insights are organized for easy access.



Building the Template: Key Components


Creating a useful UX insight library template means including the right fields to capture essential information without overwhelming users. Here’s what I include in my template:


1. Insight Title

A short, descriptive title that summarizes the insight. For example, “Confusing navigation labels on checkout page.”


2. Description

A clear explanation of the insight, including what was observed and why it matters. This helps anyone reading the entry understand the context.


3. Source

Where the insight came from, such as “User interview with 5 participants” or “Usability test session #3.”


4. Date

The date when the insight was recorded. This helps track how recent the information is.


5. User Segment

Details about the user group related to the insight, like “First-time users” or “Mobile app users aged 25-34.”


6. Impact

A brief note on how the insight affects the product or user experience, such as “Causes drop-off during checkout.”


7. Recommendations

Suggested actions or design changes based on the insight.


8. Tags or Categories

Keywords to group insights by themes, features, or user needs. This makes searching easier.


9. Related Links or Attachments

Links to research reports, recordings, or screenshots that provide additional context.



How I Use the Template in Practice


Once the template was ready, I started applying it in my projects. Here’s how it works day-to-day:


  • After each research session, I fill out the template for every key insight.

  • I store all entries in a shared document or database accessible to the whole team.

  • When starting a new project or feature, I search the library for relevant insights using tags or keywords.

  • I review past recommendations to avoid repeating mistakes and to build on proven solutions.

  • The team updates the library regularly, adding new insights and refining existing ones.


For example, during a redesign of a mobile app, I searched the library for “navigation” and found several insights about menu confusion. This helped prioritize improvements and saved weeks of additional research.



Close-up view of a printed UX insight library template filled with example data
Printed UX insight library template with filled fields

This photo shows a printed version of the UX insight library template filled with example data, illustrating how insights are documented clearly.



Tips for Making Your UX Insight Library Work


Creating the template is just the start. To get the most value, consider these tips:


  • Keep it simple. Avoid too many fields that slow down documentation. Focus on what’s essential.

  • Use consistent language. Agree on terms for tags and categories to make searching effective.

  • Make it accessible. Store the library in a place everyone can reach, like a shared drive or cloud tool.

  • Encourage regular updates. Make documenting insights part of your workflow, not an afterthought.

  • Review and prune. Periodically check the library to remove outdated or irrelevant insights.



Final Thoughts


Building a UX insight library template transformed how I handle user research knowledge. It turned scattered notes into a valuable resource that supports smarter design decisions. By capturing insights clearly and making them easy to find, I save time and improve the quality of my work.


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