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UX Research KPI Dashboard Template

By Philip Burgess | UX Research Leader


Understanding how your UX research efforts impact product development and user satisfaction can be challenging without clear metrics. A well-designed UX Research KPI Dashboard Template helps teams track progress, identify issues, and communicate results effectively. This post explains how to build and use such a dashboard to measure the success of your UX research initiatives.


Eye-level view of a digital dashboard showing UX research metrics and graphs
Dashboard displaying UX research KPIs with charts and data

Why You Need a UX Research KPI Dashboard


UX research generates valuable insights, but without a way to measure and visualize these insights, teams may struggle to understand their impact. A KPI dashboard:


  • Tracks key performance indicators that reflect user experience improvements.

  • Aligns research goals with business objectives by showing measurable outcomes.

  • Supports decision-making by highlighting trends and areas needing attention.

  • Improves communication between UX researchers, designers, and stakeholders.


Without a dashboard, UX research risks becoming a collection of disconnected findings rather than a strategic tool.


Key Metrics to Include in Your Dashboard


Choosing the right KPIs depends on your project goals, but some common metrics offer a strong foundation:


  • Task Success Rate

Measures the percentage of users who complete a task successfully during usability testing. High success rates indicate intuitive design.


  • Time on Task

Tracks how long users take to complete specific tasks. Shorter times usually mean better usability.


  • User Satisfaction Score

Often gathered through surveys like the System Usability Scale (SUS), this score reflects users’ overall satisfaction.


  • Error Rate

Counts the number of errors users make during interactions, signaling potential design flaws.


  • Net Promoter Score (NPS)

Gauges user loyalty by asking how likely they are to recommend the product.


  • Research Participation Rate

Shows how many users engage in research activities, helping assess recruitment effectiveness.


Including a mix of quantitative and qualitative KPIs gives a fuller picture of UX performance.


How to Build Your UX Research KPI Dashboard


Follow these steps to create a dashboard that delivers clear insights:


  1. Define Your Objectives

    Identify what you want to measure. Are you focusing on usability, user satisfaction, or feature adoption? Clear goals guide KPI selection.


  2. Collect Reliable Data

    Use tools like usability testing software, surveys, analytics platforms, and interview notes. Ensure data is consistent and up to date.


  3. Choose Visualization Types

    Use charts and graphs that make data easy to understand. For example, line charts for trends, bar charts for comparisons, and gauges for scores.


  4. Organize the Dashboard Layout

    Group related KPIs together. Place the most critical metrics at the top or center for quick access.


  5. Set Benchmarks and Targets

    Define what success looks like for each KPI. This helps track progress and identify when action is needed.


  6. Update Regularly

    Keep the dashboard current to reflect ongoing research and product changes.


Practical Example of a UX Research KPI Dashboard


Imagine a team working on a mobile app redesign. Their dashboard might include:


  • Task success rate for key features like sign-up and checkout.

  • Average time users spend completing these tasks.

  • User satisfaction scores collected after each usability test.

  • Error rates during navigation.

  • NPS collected from in-app surveys.

  • Number of participants recruited for each research round.


By reviewing this dashboard weekly, the team spots that the checkout task success rate dropped from 90% to 75%. They investigate and find a confusing button label causing errors. After fixing it, the success rate climbs back up, showing the dashboard’s value in guiding improvements.


Close-up view of a UX researcher analyzing KPI data on a laptop screen
UX researcher reviewing KPI dashboard data on laptop

Tips for Making Your Dashboard Effective


  • Keep it simple: Avoid clutter by focusing on the most relevant KPIs.

  • Use clear labels and legends: Make sure anyone can understand the data without extra explanation.

  • Incorporate qualitative insights: Add notes or quotes from user interviews to complement numbers.

  • Customize for your audience: Tailor the dashboard for UX teams, product managers, or executives as needed.

  • Automate data updates: Use integrations to reduce manual work and keep data fresh.




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