Understanding your audience is key to creating products, services, or experiences that truly resonate. One of the most effective tools for gaining this understanding is empathy mapping. This technique helps you step into the shoes of your users or customers, revealing their thoughts, feelings, and motivations in a clear, visual way. If you want to connect better with your audience and design solutions that meet their real needs, empathy mapping is a skill worth mastering. Emp

By Philip Burgess | UX Research Leader User experience (UX) research is essential for creating products that truly meet user needs. With the rise of artificial intelligence (AI), many UX research tasks are evolving. AI tools can now handle data collection, analysis, and pattern recognition faster than ever. Yet, some parts of UX research still require human insight, empathy, and creativity. This post explores which UX research tasks AI will automate and which ones will remain

When I first dove into the world of UX design principles, I quickly realized how crucial they are for creating products that truly resonate with users. It’s not just about making things look good; it’s about crafting experiences that feel intuitive, efficient, and even enjoyable. Whether you’re leading a team or shaping strategy, understanding these principles can transform how your organization approaches design and research. Let’s explore the core ideas behind UX design pri