By Philip Burgess | UX Research Leader When I first joined a UX research team, our work revolved around manual data collection, lengthy interviews, and hours spent sifting through notes. The process was slow, and the pressure to deliver actionable insights often felt overwhelming. Over the past few years, I’ve witnessed a significant shift in how AI tools have transformed our daily tasks and the expectations placed on our team. This change is not just about faster workflows b

By Philip Burgess | UX Research Leader User experience (UX) research has always played a key role in shaping products that meet user needs. Traditionally, UX research involved manual data collection, interviews, and usability testing, which could be time-consuming and limited in scope. Today, artificial intelligence (AI) is transforming how UX research informs decisions, making the process faster, more precise, and more insightful. This shift is changing how teams understand

Discover how artificial intelligence is revolutionizing UX research methodologies, making user insights faster, more scalable, and more actionable than ever before.