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UXResearchBlog.com | UX Research


When AI Recommendations Conflict With User Evidence: How Research Leaders Decide
Artificial intelligence has become a powerful tool in research, offering data-driven recommendations that can accelerate discovery and improve decision-making. Yet, what happens when AI suggestions clash with evidence or insights gathered by researchers themselves? This tension between machine-generated advice and human judgment is a challenge many research leaders face today. I want to share how I and others in the field navigate these conflicts and make decisions that balan

Philip Burgess
3 min read
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