By Philip Burgess | UX Research Leader When I first encountered AI confidence scores, I assumed they worked just like the confidence levels I learned about in research studies. It seemed natural to think that a high AI confidence score meant the same thing as a high confidence interval in scientific research. Over time, I realized this assumption was misleading. The two concepts serve different purposes and come from very different processes. Understanding these differences c

By Philip Burgess | UX Research Leader Emotions shape how people experience the world, make decisions, and interact with others. Measuring emotions like confidence, anxiety, and delight can reveal valuable insights for personal growth, mental health, and even product design. But emotions are complex and often invisible. How can we capture and quantify these feelings in a meaningful way? This post explores practical methods to measure emotional states, focusing on confidence,