In UX research, there’s an old saying: “Numbers tell you what is happening, but stories tell you why.” That’s why—whenever possible—I pair quantitative and qualitative research  in parallel.It ’s not just about collecting data from both ends of the spectrum—it’s about weaving them together to tell a complete, actionable story. Over the years, I’ve found that this combined approach consistently leads to: Deeper, more trustworthy insights Stronger stakeholder buy-in More confid