Understanding how people act and make decisions can unlock powerful opportunities for any organization. Behavioral data reveals patterns in customer actions, preferences, and habits. When used correctly, this data helps businesses make smarter decisions, improve products, and tailor experiences that truly resonate. This post explains how to collect, analyze, and apply behavioral data to gain clear strategic insights. How to Use Behavioral Data to Drive Strategic Insights What

When I first joined a product team, I quickly realized we lacked a clear way to measure how users experienced our product. We relied on gut feelings and anecdotal feedback, which made it hard to know what truly worked or where to improve. Building a UX measurement framework changed everything. It gave us clear data to guide decisions and improve user satisfaction. If you want to create a similar system in your organization, here’s how to start. UX Measurement Framework: Under

By Philip Burgess | UX Research Leader Understanding how users interact with a product or service is essential for making smart business choices. UX metrics provide clear, measurable data that reveal how well a design meets user needs. When used correctly, these metrics can guide strategic decisions that improve customer satisfaction, increase engagement, and boost overall success. This post explores how to use UX metrics effectively to shape strategy. It covers key types of

By Philip Burgess - UX Research Leader For years, UX research has been seen as a primarily qualitative practice — interviews, usability tests, field observations. But as digital products scale and data becomes more accessible, analytics is now a critical part of UX research . The ability to measure, track, and visualize user behavior brings depth, rigor, and credibility to our findings. So what exactly is UX Research Analytics , and how can it transform the way organizations