User experience (UX) research aims to understand how people interact with products and services. Yet, even the most skilled researchers and designers can fall prey to cognitive biases that distort findings and lead to flawed design decisions. Recognizing these biases is essential to create user-centered designs that truly meet user needs. This post explores some common cognitive biases in UX research and offers practical ways to design around them. Cognitive Biases Confirmati

By Philip Burgess | UX Research Leader Design is more than just making things look good. It’s about making products easy to use, intuitive, and enjoyable. The key to achieving this lies in understanding how people think and behave. Cognitive science offers valuable insights into human perception, memory, and decision-making. By applying these insights, designers can create interfaces and experiences that feel natural and reduce user frustration. This post explores some of the