By Philip Burgess | UX Research Leader User experience (UX) research shapes how products and services meet real user needs. But with so many types of UX research, it can be confusing to know which method fits your project. I’ve worked on several design projects where choosing the right research approach made all the difference. In this post, I’ll walk you through the main types of UX research, explain when to use each, and share best practices to get the most from your effort

User interviews are a cornerstone of generative research. They help uncover user needs, motivations, and pain points that guide product development and design decisions. However, conducting interviews without a clear script can lead to scattered conversations and missed insights. A well-crafted user interview script template ensures consistency, depth, and relevance in every session. This post explains how to build an effective user interview script template tailored for gene

Creating a generative research plan can feel overwhelming without a clear roadmap. Yet, this type of research is essential for uncovering user needs, motivations, and behaviors before designing solutions. A well-crafted plan guides your team through the process, ensuring you gather meaningful insights that shape better products or services. This guide breaks down the steps to build a thorough generative research plan that delivers actionable results. Planning generative resea

Understanding what drives people’s choices, behaviors, and needs often requires more than just surface-level data. Generative discovery research offers a powerful way to uncover deep insights by exploring unspoken motivations and hidden patterns. This approach helps researchers, designers, and product teams create solutions that truly resonate with users. Generative discovery research focuses on exploring unknowns rather than testing known ideas. It encourages open-ended inqu