Research generates valuable insights that can guide product development, marketing strategies, and customer experience improvements. Yet, many organizations struggle to ensure these insights translate into real-world actions. Measuring research reuse is critical to understanding whether teams are actually applying what they learn or if valuable knowledge is left unused. This post explores how to evaluate research reuse and offers practical ways to improve the implementation o

By Philip Burgess | UX Research Leader When I first started working on UX projects, I believed that using every research method available would give me the clearest picture of user needs. I thought more data meant better decisions. But soon, I realized that juggling too many methods at once often blurred the insights instead of sharpening them. The challenge is not just collecting data but making sure each method adds value without overwhelming the process or diluting the fin