User experience (UX) research often faces skepticism when it comes to justifying its cost. Stakeholders want to see clear returns on investment (ROI) before committing resources. Yet, measuring the value of UX research can seem abstract because it deals with user behavior, satisfaction, and usability rather than direct sales figures. This post explains practical ways to quantify the ROI of UX research by connecting insights to business outcomes. Why Measuring ROI in UX Resear