By Philip Burgess | UX Research Leader When I first started working with user experience (UX) metrics, I believed every key performance indicator (KPI) was essential and worth tracking indefinitely. Over time, I learned that some metrics lose their value as products evolve, user behaviors shift, or business goals change. Holding on to outdated KPIs can cloud decision-making and waste resources. Knowing when to retire or "sunset" a UX metric is just as important as choosing th

By Philip Burgess | UX Research Leader Understanding how users interact with a product or service is essential for making smart business choices. UX metrics provide clear, measurable data that reveal how well a design meets user needs. When used correctly, these metrics can guide strategic decisions that improve customer satisfaction, increase engagement, and boost overall success. This post explores how to use UX metrics effectively to shape strategy. It covers key types of