By Philip Burgess - UX Research Leader AI isn’t replacing UX research—but it can amplify our workflows if used thoughtfully. The key? Knowing how to prompt effectively  so the output supports research goals without introducing bias or over-simplification. Here are some of the the best UX Research AI prompts—plus why they matter and examples you can use right away. 1. Planning & Scoping When time is short, AI can help frame a structured research plan. Prompt Example: “Create a

By Philip Burgess - UX Research Leader Why Human-Centered Insight Still Matters in an AI-Driven World The rise of AI has sparked a wave of speculation across industries, and UX research is no exception. With machine learning models capable of parsing user behavior, generating personas, and even predicting design outcomes, it’s fair to ask: will AI replace UX researchers? The short answer? No. But the long answer is far more interesting—and essential for leaders navigating the