By Philip Burgess | UX Research Leader User experience (UX) research plays a crucial role in designing products that meet user needs and expectations. However, without clear metrics, it’s difficult to measure success or identify areas for improvement. Choosing the right UX metrics ensures your research plan delivers actionable insights that guide design decisions. This post highlights the essential UX metrics every research plan should include to provide a clear picture of us

Creating a solid UX research plan is essential for designing products that truly meet user needs. Without a clear plan, research efforts can become scattered, wasting time and resources. This post walks you through how to build an effective UX research plan, with practical steps and a downloadable template to guide your process. A UX research workspace with notes and sketches Why a UX Research Plan Matters A UX research plan acts as a roadmap for your project. It helps you de