As UX research teams scale, one of the biggest challenges they face is consistency . Different researchers may use different approaches, tools, or reporting styles, which can lead to confusion, duplication, and uneven quality. This is where research playbooks  come in. A well-crafted playbook provides templates, checklists, and guidelines  that empower teams to run research efficiently, consistently, and with confidence. What is a Research Playbook? A research playbook is a l