User experience (UX) research often faces skepticism when it comes to justifying its cost. Stakeholders want to see clear returns on investment (ROI) before committing resources. Yet, measuring the value of UX research can seem abstract because it deals with user behavior, satisfaction, and usability rather than direct sales figures. This post explains practical ways to quantify the ROI of UX research by connecting insights to business outcomes. Why Measuring ROI in UX Resear

By Philip Burgess | UX Research Leader When product owners doubt the value of UX research, teams often face roadblocks that slow progress and reduce product quality. UX research provides critical insights into user needs, behaviors, and pain points. Without it, products risk missing the mark, leading to wasted resources and frustrated users. This post explores common challenges when product owners undervalue UX research and offers practical ways to address them. Team collabor