Two decades in UX have taught me something simple but profound: while tools, technologies, and methodologies evolve, human principles never go out of style.  AI may reshape how we collect data, analyze patterns, and scale insights—but the fundamentals of great research remain deeply human. Here are the five principles I live by—and why they matter more than ever today. Five Principles of UX Research 1. Be Relentlessly Curious Curiosity is the fuel that drives every breakthrou

In two decades of UX research, I’ve used every method in the book—interviews, usability testing, surveys, field studies, analytics reviews, card sorts, and more. I’ve worked with cutting-edge tools, followed detailed frameworks, and built structured processes to ensure quality. But here’s the truth: process doesn’t matter if you don’t put people first. I’ve seen brilliant research fall flat because the team didn’t trust the researcher. I’ve also seen bare-bones studies drive