Understanding users is the foundation of creating meaningful and effective digital experiences. UX research methodologies offer a variety of tools to uncover user needs, behaviors, and pain points. Choosing the right method at the right time can make the difference between a product that delights users and one that frustrates them. This guide breaks down key UX research methods, explaining how and when to apply them for the best results. UX researcher analyzing user data Qual

Being a great manager isn’t just about delivering results—it’s about building the kind of environment where your team can thrive, grow, and feel valued. The best managers are also mentors, guiding their people not only toward business goals but toward personal and professional fulfillment. After years of leading and mentoring teams, here’s what I’ve found matters most: How to be the Best UX Research Manager 1. Put People Before Projects Deadlines are important, but your peopl

When I think about my role as a leader, one thing always comes to mind: I work for my team, not the other way around.  That mindset is at the heart of servant leadership , and it’s shaped every decision I’ve made in my career. Over the years, I’ve led teams of every size—from one person to fifteen—and in every scenario, my focus has been the same: remove barriers, build trust, and help people grow into their best selves. What Servant Leadership in UX Research Means to Me Serv

In UX research, there’s an old saying: “Numbers tell you what is happening, but stories tell you why.” That’s why—whenever possible—I pair quantitative and qualitative research  in parallel.It ’s not just about collecting data from both ends of the spectrum—it’s about weaving them together to tell a complete, actionable story. Over the years, I’ve found that this combined approach consistently leads to: Deeper, more trustworthy insights Stronger stakeholder buy-in More confid

After two decades in UX research, I’ve learned that growth doesn’t come from perfect projects—it comes from the messy, uncomfortable moments that test your assumptions, challenge your confidence, and ultimately sharpen your craft. Every researcher has a few cringe-worthy stories. Decks that didn’t land. Findings that went nowhere. Conversations that could’ve been handled better.Here are the biggest mistakes I’ve made (and what they taught me about becoming not just a better

Two decades in UX have taught me something simple but profound: while tools, technologies, and methodologies evolve, human principles never go out of style.  AI may reshape how we collect data, analyze patterns, and scale insights—but the fundamentals of great research remain deeply human. Here are the five principles I live by—and why they matter more than ever today. Five Principles of UX Research 1. Be Relentlessly Curious Curiosity is the fuel that drives every breakthrou

In two decades of UX research, I’ve used every method in the book—interviews, usability testing, surveys, field studies, analytics reviews, card sorts, and more. I’ve worked with cutting-edge tools, followed detailed frameworks, and built structured processes to ensure quality. But here’s the truth: process doesn’t matter if you don’t put people first. I’ve seen brilliant research fall flat because the team didn’t trust the researcher. I’ve also seen bare-bones studies drive