By Philip Burgess | UX Research Leader Creating a product that looks good on paper is one thing. Making sure it works well for real users is another challenge entirely. Usability evaluation methods help bridge this gap by testing how actual people interact with a product. This process reveals issues that designers and developers might miss, ensuring the final product is intuitive, efficient, and satisfying to use. Understanding these methods is essential for anyone involved i

By Philip Burgess | UX Research Leader Understanding how users interact with products is essential for creating effective and intuitive designs. Task analysis and modeling methods offer UX researchers a structured way to break down user activities, identify pain points, and design solutions that fit real user needs. This post explores key task analysis techniques and modeling methods used in UX research, providing practical insights and examples to help you apply them effecti

By Philip Burgess | UX Research Leader User experience research often focuses on digital interactions, but understanding users requires looking beyond the screen. Ethnographic methods offer a way to observe and engage with people in their natural environments. This approach reveals insights that traditional usability tests or surveys might miss. By exploring how users behave, think, and feel in real-life contexts, UX researchers can design products that truly fit users’ needs

By Philip Burgess | UX Research Leader User experience (UX) research aims to create products that fit users’ needs and environments. One key to achieving this is understanding the context of use —the conditions and situations in which users interact with a product. Without this insight, designs risk missing the mark, leading to frustration or abandonment. This post explores the main methods UX researchers use to uncover context of use, why they matter, and how they shape bett

By Philip Burgess – UX Research Leader UX research delivers the insights that shape intuitive, impactful products—but even the best...

Recruiting the right participants for UX research can make or break the success of a project. Without genuine user insights, teams risk building products that miss the mark. Yet, finding and engaging suitable participants often proves difficult. This post explores practical strategies to recruit UX research participants, highlights common challenges, and reviews tools that can simplify the process. User research recruitment form on laptop screen Understanding Your Target Part

By Philip Burgess | UX Research Leader Choosing the right sample size in UX research can make or break your study’s success. Too few participants might lead to unreliable results, while too many can waste time and resources. Finding the balance is essential to gather meaningful insights that truly reflect user behavior and preferences. UX researcher reviewing user data on laptop Why Sample Size Matters in UX Research Sample size affects the accuracy and reliability of your fi

By Philip Burgess – UX Research Leader What It Covers For each key UX method below, you'll find: Definition Usage context (when to use)...

UserZoom has become a key tool for companies aiming to improve their digital experiences. It offers a range of features designed to gather user feedback and analyze behavior, helping teams make informed decisions. This post explores what UserZoom offers, how it benefits organizations, and practical tips for getting the most out of it. UserZoom dashboard showing user experience metrics What Is UserZoom and Why It Matters UserZoom is a platform that helps businesses understand