By Philip Burgess – UX Research Leader UX research delivers the insights that shape intuitive, impactful products—but even the best...

Recruiting the right participants for UX research can make or break the success of a project. Without genuine user insights, teams risk building products that miss the mark. Yet, finding and engaging suitable participants often proves difficult. This post explores practical strategies to recruit UX research participants, highlights common challenges, and reviews tools that can simplify the process. User research recruitment form on laptop screen Understanding Your Target Part

By Philip Burgess | UX Research Leader Choosing the right sample size in UX research can make or break your study’s success. Too few participants might lead to unreliable results, while too many can waste time and resources. Finding the balance is essential to gather meaningful insights that truly reflect user behavior and preferences. UX researcher reviewing user data on laptop Why Sample Size Matters in UX Research Sample size affects the accuracy and reliability of your fi

By Philip Burgess – UX Research Leader What It Covers For each key UX method below, you'll find: Definition Usage context  (when to use)...

UserZoom has become a key tool for companies aiming to improve their digital experiences. It offers a range of features designed to gather user feedback and analyze behavior, helping teams make informed decisions. This post explores what UserZoom offers, how it benefits organizations, and practical tips for getting the most out of it. UserZoom dashboard showing user experience metrics What Is UserZoom and Why It Matters UserZoom is a platform that helps businesses understand

Pros of UserTesting.com Extensive Participant Pool. UserTesting boasts over 1.5 million vetted participants across approximately 40 countries—making it easier to target specific demographics worldwide.  playbookux.com +9Devzery Latest+9Lyssna+9 Broad Testing Capabilities. The platform supports diverse testing methods—usability, A/B, card sorting, tree testing, clickstream tracking—across both moderated (Live Conversations) and unmoderated formats.  Reddit+3Userlytics+3UserT

By Philip Burgess | UX Research Leader Servant Leadership often brings to mind images of someone standing at the front, directing the team with authority. Yet, my experience as a UX Research Manager has taught me that leading from behind can be far more powerful. Embracing the role of a servant leader has reshaped how I guide my team, foster collaboration, and deliver meaningful user insights. This post shares my journey, practical lessons, and the impact of servant leadershi

By Philip Burgess | UX Research Leader User experience (UX) research shapes how products and services meet real user needs. To design meaningful experiences, understanding users through research is essential. UX research splits into two main approaches: qualitative and quantitative. Each offers unique insights, and mastering both helps create well-rounded, user-centered designs. This post explores key techniques in qualitative and quantitative UX research, showing how to appl

By Philip Burgess | UX Research Leader Design is more than just making things look good. It’s about making products easy to use, intuitive, and enjoyable. The key to achieving this lies in understanding how people think and behave. Cognitive science offers valuable insights into human perception, memory, and decision-making. By applying these insights, designers can create interfaces and experiences that feel natural and reduce user frustration. This post explores some of the