User experience (UX) research has seen rapid advances thanks to artificial intelligence (AI). AI tools can analyze vast amounts of data quickly, identify patterns, and even predict user behavior. Yet, despite these strengths, human intuition remains essential in UX research. This post explores where human insight outperforms AI and why combining both approaches leads to the best results. Where Human Intuition Still Beats AI in UX Research Understanding Context and Emotions AI

By Philip Burgess | UX Research Leader I remember the first time I relied heavily on AI-generated metrics to evaluate a user experience (UX) project. The numbers looked impressive: high engagement scores, positive sentiment analysis, and smooth navigation paths. I felt confident presenting these findings to the team, convinced we had nailed the user journey. But soon, real user feedback told a different story. The AI metrics had painted an overly optimistic picture, missing c