By Philip Burgess | UX Research Leader When I first started working in user experience, I was eager to measure everything. I believed that turning every insight into a metric would help prove the value of UX work and guide product decisions. But over time, I learned that not all UX insights fit neatly into numbers. Some insights lose their meaning or even mislead when forced into metrics. This post shares why some UX insights should stay qualitative and how to decide what to

By Philip Burgess | UX Research Leader User experience (UX) research often gets judged by numbers: conversion rates, task completion times, or customer satisfaction scores. While these metrics are useful, they don’t tell the whole story. The true impact of UX research goes deeper, shaping product decisions, team culture, and long-term business success in ways that numbers alone cannot capture. This post explores how to measure the influence of UX research beyond traditional m