User experience (UX) research plays a crucial role in shaping products that truly meet user needs. Yet, many teams bring UX researchers into projects only after major decisions have been made. This delay often leads to missed opportunities, costly redesigns, and products that don’t resonate with users. Understanding why UX research gets invited too late can help teams change their approach and build better products from the start. Why UX Research Gets Invited Too Late Common

UX Research has long been the quiet powerhouse behind great products. But too often, researchers find themselves on the sidelines—brought in too late, under-leveraged, or misunderstood. Getting a seat at the table isn’t just about visibility; it’s about influence, timing, and trust. Here’s how UX Research can move from reactive support to strategic leadership. Getting UX Research a Seat at the Table: 1. Speak the Language of Decision-Makers Executives don’t always speak “rese