For years, UX research has been judged on the wrong axis. Teams ask: Did we run enough studies? Did we talk to enough users? Did we deliver insights on time? And yet, despite more tools, more data, and more research activity than ever, a familiar complaint keeps surfacing: “The research was interesting… but it didn’t change anything.” That’s not a tooling problem.It ’s not a storytelling problem.And it’s definitely not a “researchers need to be louder”  problem. It’s a framin