User experience (UX) research relies on clear, reliable ways to measure how users feel about a product or service. One tool that has gained attention for its effectiveness is the SUPR-Q, or Standardized User Experience Percentile Rank Questionnaire. This post explains what the SUPR-Q is, how to measure it, and how UX professionals can use it to improve digital experiences. SUPR-Q survey What is the SUPR-Q? The SUPR-Q is a concise questionnaire designed to measure users’ perce

When I first joined a product team, I quickly realized we lacked a clear way to measure how users experienced our product. We relied on gut feelings and anecdotal feedback, which made it hard to know what truly worked or where to improve. Building a UX measurement framework changed everything. It gave us clear data to guide decisions and improve user satisfaction. If you want to create a similar system in your organization, here’s how to start. UX Measurement Framework: Under