When it comes to creating products that users love, understanding their needs and behaviors is non-negotiable. That’s where a professional UX research agency steps in. But what exactly do they do, and why should you care? Let’s dive into the world of UX research agencies and uncover how they can transform your design process and product success. What Does a Professional UX Research Agency Actually Do? At its core, a professional UX research agency helps businesses get inside

User experience (UX) research aims to understand how people interact with products, websites, or apps. One powerful method to gain insight into users’ thoughts and behaviors is the think-aloud protocol . This technique reveals what users are thinking as they complete tasks, helping researchers identify pain points and improve design. This post explains what the think-aloud protocol is, how to use it effectively in UX research, and practical tips for getting the most from this

User experience (UX) research is the backbone of designing products that truly meet user needs. Yet, many teams struggle to organize their findings effectively. Using the right UX research templates can simplify this process, making insights clearer and easier to share. This post explores the most common types of UX research templates, their layouts, and formats to help you choose the best fit for your projects. User journey mapping template displayed on laptop Why UX Researc

By Philip Burgess | UX Research Leader When I first started as a UX researcher, I thought my job was to find answers. I believed that by asking direct questions, I could quickly uncover what users wanted or needed. But I soon realized that the real skill lies in leading with questions —not to get immediate answers, but to guide users into sharing deeper insights. This approach transforms interviews and usability tests from simple Q&A sessions into rich conversations that reve

When it comes to creating products that truly resonate with users, understanding their needs and behaviors is non-negotiable. That’s where UX research services come into play. They help us dig deep into user motivations, frustrations, and preferences, so we can design experiences that feel intuitive and delightful. But what exactly do these services entail? And how can we leverage them to make smarter design decisions? Let’s dive in and explore everything you need to know abo

By Philip Burgess | UX Research Leader Understanding how users organize information is crucial for creating intuitive designs and effective navigation systems. One method that has gained attention for its flexibility and depth is the hybrid card sort . This approach combines elements of both open and closed card sorting, offering a balanced way to gather user insights. This post explores what hybrid card sorting is, how it works, and why it can be a valuable tool for designer

By Philip Burgess | UX Research Leader Understanding how users interact with a product or service is essential for making smart business choices. UX metrics provide clear, measurable data that reveal how well a design meets user needs. When used correctly, these metrics can guide strategic decisions that improve customer satisfaction, increase engagement, and boost overall success. This post explores how to use UX metrics effectively to shape strategy. It covers key types of

Creating a solid UX research plan is essential for designing products that truly meet user needs. Without a clear plan, research efforts can become scattered, wasting time and resources. This post walks you through how to build an effective UX research plan, with practical steps and a downloadable template to guide your process. A UX research workspace with notes and sketches Why a UX Research Plan Matters A UX research plan acts as a roadmap for your project. It helps you de

By Philip Burgess | UX Research Leader Cultural probes offer a unique way to explore people's lives, thoughts, and environments. They provide rich, personal insights that traditional research methods often miss. This post explains what cultural probes are, how they work, and why they matter for designers, researchers, and anyone interested in understanding human behavior. A notebook with handwritten notes and sketches from a cultural probe activity What Are Cultural Probes? C

Discover the fundamentals of UX research and learn how to gather meaningful insights that drive better design decisions.

By Philip Burgess | UX Research Leader Understanding your competitors’ user experience (UX) can reveal valuable insights that help improve your own product. Competitive analysis in UX research goes beyond just comparing features or pricing. It involves studying how users interact with competitor products, identifying strengths and weaknesses, and uncovering opportunities to create a better experience. This post outlines practical steps and best practices to conduct effective

Understanding users deeply is essential for creating products that truly fit their needs. Diary studies offer a unique way to capture real-life user experiences over time, providing insights that other methods might miss. This post explains what diary studies are, how to conduct them effectively, why they are valuable in UX research, and best practices to follow. Diary Studies What Are Diary Studies in UX Research Diary studies are a qualitative research method where particip

Understanding users is the foundation of creating meaningful and effective digital experiences. UX research methodologies offer a variety of tools to uncover user needs, behaviors, and pain points. Choosing the right method at the right time can make the difference between a product that delights users and one that frustrates them. This guide breaks down key UX research methods, explaining how and when to apply them for the best results. UX researcher analyzing user data Qual