Every business wants to improve its products and services, but few realize how much value user experience (UX) research can bring. UX research uncovers how real users interact with a product, revealing pain points and opportunities for improvement. The question many leaders ask is: What is the return on investment (ROI) of UX research? This post explores how UX research delivers measurable benefits that directly impact a company’s bottom line. Quantifiable ROI of UX Research

User experience (UX) research is crucial for building products that truly meet user needs. Yet, many UX professionals face a common challenge: stakeholders and product owners who do not see the value in investing time and resources into UX research. This resistance can slow down projects, reduce product quality, and create frustration for UX teams. Understanding how to navigate these situations can help you advocate for UX research effectively and build stronger collaboration