Every business wants to improve its products and services, but few realize how much value user experience (UX) research can bring. UX research uncovers how real users interact with a product, revealing pain points and opportunities for improvement. The question many leaders ask is: What is the return on investment (ROI) of UX research? This post explores how UX research delivers measurable benefits that directly impact a company’s bottom line. Quantifiable ROI of UX Research