Recruiting the right participants is one of the biggest challenges in UX research. Without suitable users, even the best-designed studies can fail to deliver meaningful insights. Finding people who match your target audience, are willing to participate, and provide honest feedback requires careful planning and smart strategies. This post explores practical ways to recruit participants effectively, helping you gather valuable data that drives better user experiences. Participa

User experience research shapes how we design products that truly meet people’s needs. Over two decades in this field, I have seen trends come and go, tools evolve, and teams grow more diverse. Yet, some lessons remain constant. These insights come from real projects, challenges, and successes that have shaped my understanding of what makes UX research effective and impactful. This post shares 20 key lessons learned from 20 years of UX research. Whether you are new to the fie

Measuring user attitudes accurately can be challenging. Traditional surveys often rely on simple yes/no or rating scales that miss the subtle feelings people have about a product, service, or experience. Semantic differential scales offer a way to capture these nuances by asking respondents to rate something between two opposite adjectives. This method reveals more detailed insights into how users feel, helping researchers and designers make better decisions. Semantic differe

Choosing the right UX research method can make or break your project. Using the wrong approach wastes time, drains resources, and leads to misleading conclusions. Knowing how to spot when a UX research method is not the right fit is essential for delivering valuable insights that truly improve user experience. Recognizing the Wrong UX Research Method for Your Project Why Picking the Right UX Research Method Matters UX research methods vary widely—from surveys and interviews t

User experience (UX) research plays a crucial role in designing products that truly meet user needs. Choosing the right UX research platform can make the difference between insightful data and wasted effort. With so many options available, it’s easy to feel overwhelmed. This guide breaks down some of the top UX research platforms and offers practical advice on selecting the best one for your specific goals. UX research platforms What Makes a UX Research Platform Valuable? Bef

Remote unmoderated usability testing has become a vital tool for understanding how users interact with digital products without the need for a facilitator to be present. This method offers flexibility, cost savings, and access to a diverse user base. Yet, to get reliable and actionable results, it requires careful planning and execution. Here are the top 10 best practices to help you run effective remote unmoderated usability tests. unmoderated usability testing Unmoderated U

Remote moderated usability testing has become a vital tool for understanding how users interact with digital products. It allows researchers to observe real-time user behavior and gather valuable feedback without geographical constraints. Yet, conducting these sessions effectively requires careful planning and execution. This post shares essential best practices to help you master remote moderated usability testing and gain clear, actionable insights. Remote Moderated Usabili

Artificial intelligence often gets attention for how fast it can process data or automate tasks. But speed is only part of the story. One of AI’s most valuable roles is helping people and organizations reduce uncertainty. When decisions involve unknowns or risks, AI can provide clarity and confidence. This post explores how AI can do more than just accelerate work—it can make outcomes more predictable and reliable. AI Uncertainty Understanding uncertainty in decision-making U

User experience (UX) research aims to create products that meet users’ needs and expectations. While quantitative data offers numbers and statistics, qualitative testing reveals the why behind user behavior. This post explores what qualitative testing in UX research involves, the tools and methods that support it, and best practices to get the most from this approach. Qualitative Testing What is qualitative testing in UX research? Qualitative testing focuses on understanding