By Philip Burgess - UX Research Leader In today's fast-paced digital world, user experience (UX) design directly impacts the success of products and services. Research is a cornerstone of this process, but it has often been confined to specialized teams. This can create gaps between user insights and the wider product development team. Now, a shift towards democratizing UX research is allowing everyone on the team to have a voice in the research process. This inclusive approa

By Philip Burgess - UX Research Leader In today's fast-paced digital landscape, understanding user experience (UX) is more important than ever. As organizations grow, so does the need for effective UX research. Scaling UX research can seem overwhelming, but with strategic approaches, the benefits are significant. Research can lead to better product design and higher user satisfaction. This post will explore actionable strategies for scaling UX research within your organizatio

By Philip Burgess - UX Research Leader Excellence in UX Research isn’t just about delivering insights. It’s about raising the craft, influencing decisions, and creating a culture where user understanding is a non-negotiable part of how organizations operate. After 20+ years leading research teams, I’ve seen the difference between excellence and mediocrity at every level—individual, leadership, and organizational. And the impact is profound. Excellence at the Researcher Level

By Philip Burgess - UX Research Leader Project Background Nu Skin, a global leader in personal care and wellness products, sought to redesign its NuSkin.com website and associated mobile applications to better serve its diverse user base, including affiliates and customers. The goal was to improve usability, streamline navigation, and optimize key user flows such as sign-up and checkout to drive engagement and conversions. Role and Responsibilities As the UX Research Lead, I

By Philip Burgess - UX Research Leader At the heart of UX research lies a simple but powerful method: the user interview . Whether you’re exploring unmet needs, validating assumptions, or uncovering motivations, user interviews give researchers a direct line to the people behind the data. But like any method, user interviews are most effective when used with intention. Let’s explore what they are, when to use them, and the best practices that make them impactful. What Are Use

By Philip Burgess - UX Research Leader UX research is not only about what users do but also about what they believe, prefer, and expect . While behavioral analytics reveals the actions people take, attitudinal analytics uncovers the perceptions that drive those actions. Together, they give researchers the full picture: behavior explains the what , and attitudes explain the why . What Is Attitudinal Analytics? Attitudinal analytics is the structured measurement of user belie

By Philip Burgess - UX Research Leader In UX research, it’s not enough to know what users say — we need to understand what they actually do. That’s where behavioral analytics comes in. By tracking clicks, navigation paths, drop-offs, and interactions, behavioral analytics helps researchers uncover hidden friction, validate qualitative findings, and quantify the real impact of design decisions. What Is Behavioral Analytics? Behavioral analytics is the process of collecting an

Surveys are one of the most widely used UX research tools — and for good reason. They scale quickly, capture a broad range of user opinions, and provide quantifiable data that can validate or complement qualitative insights. But not all surveys are created equal. Poorly designed surveys risk producing noise instead of clarity. Done well, UX research surveys can be a powerful way to connect user experience with business outcomes. Why Use UX Surveys? Surveys are best for answer

By Philip Burgess - UX Research Leader In UX research, we often ask: “Which design works best for users?” While qualitative methods help us uncover why users struggle , A/B testing allows us to validate those findings at scale and connect them directly to business outcomes. What Is A/B Testing in UX Research? A/B testing (also called split testing ) is a controlled experiment where you compare two or more design variants to see which one performs better against a defined go