User experience (UX) research plays a crucial role in designing products that meet real user needs. Yet many teams struggle to apply research methods consistently or effectively. A well-crafted UX research method playbook can bridge this gap by providing clear guidance that teams actually use. This post explains how to create such playbooks with practical examples to help your team adopt and benefit from UX research. UX Research Method Playbooks Why UX Research Method Playboo

By Philip Burgess | UX Research Leader Artificial intelligence has transformed many fields, including research. Yet, AI’s role in research often gets misunderstood. It is not a researcher in the traditional sense but serves best as a research critic. This distinction matters because it shapes how we use AI tools effectively and ethically in academic and scientific work. AI analyzing research data with critical insights Understanding the Difference Between Researcher and Resea