When users interact with a product or service, the time they spend completing specific tasks reveals a lot about the design’s effectiveness. This measure, known as time on task , plays a crucial role in UX research. It helps designers and researchers understand how easily users can achieve their goals, identify pain points, and improve overall user satisfaction. This post explains what time on task means, how it applies to UX research, and why it deserves your attention. Unde

By Philip Burgess | UX Research Leader Understanding how much time someone spends on a task often seems like a straightforward way to measure productivity or engagement. But time on task can be misleading if taken at face value. It reveals some truths but hides others. This post explores what time on task really tells you, where it falls short, and how to use it wisely. Tracking time spent on a task with a timer and notes What Time on Task Measures Time on task simply records