When users interact with a product, they bring their own expectations and assumptions about how things should work. These expectations come from mental models—internal representations of how people believe systems operate. Understanding mental models is crucial for UX researchers because it helps them design experiences that align with users’ thinking, making products easier and more intuitive to use. Mental models shape how users approach tasks, solve problems, and interpret

When I first dove into the world of UX design principles, I quickly realized how crucial they are for creating products that truly resonate with users. It’s not just about making things look good; it’s about crafting experiences that feel intuitive, efficient, and even enjoyable. Whether you’re leading a team or shaping strategy, understanding these principles can transform how your organization approaches design and research. Let’s explore the core ideas behind UX design pri

By Philip Burgess | UX Research Leader and AI Strategist When I first dove into the world of designing user experiences, I quickly realized it’s more than just making things look pretty. It’s about crafting meaningful interactions that resonate with users and drive real business outcomes. Whether you’re leading a team or shaping strategy, mastering the fundamentals is essential to building scalable, effective UX research practices that empower data-driven decisions. Let’s exp