By Philip Burgess | UX Research Leader When I first started working in UX research, measuring user experience felt like trying to catch smoke with my bare hands. We relied heavily on surveys, interviews, and manual observation. These methods gave us valuable insights but often lacked precision and speed. Today, artificial intelligence (AI) is reshaping how we measure UX research, making the process faster, more accurate, and more insightful. I want to share how AI has transfo

By Philip Burgess | UX Research Leader I remember the first time I relied heavily on AI-generated metrics to evaluate a user experience (UX) project. The numbers looked impressive: high engagement scores, positive sentiment analysis, and smooth navigation paths. I felt confident presenting these findings to the team, convinced we had nailed the user journey. But soon, real user feedback told a different story. The AI metrics had painted an overly optimistic picture, missing c

By Philip Burgess | UX Research Leader When I first joined a UX research team, our work revolved around manual data collection, lengthy interviews, and hours spent sifting through notes. The process was slow, and the pressure to deliver actionable insights often felt overwhelming. Over the past few years, I’ve witnessed a significant shift in how AI tools have transformed our daily tasks and the expectations placed on our team. This change is not just about faster workflows b

By Philip Burgess | UX Research Leader When you talk about a study during a job interview, hiring managers are not just hearing your words. They are listening for specific signals that show how you think, communicate, and apply knowledge. I’ve learned this the hard way after several interviews where I thought I nailed the explanation, only to realize later what I missed. Understanding what hiring managers focus on can help you present your study clearly and confidently, makin

By Philip Burgess | UX Research Leader When I first started applying for UX research roles, I quickly realized that having a portfolio was not just a nice-to-have but a critical part of the hiring process. However, not all portfolios are created equal. Hiring managers look for specific qualities that show your skills, thought process, and impact. If you want your portfolio to stand out, you need to understand what they value most. A UX research portfolio displayed on a laptop

By Philip Burgess | UX Research Leader When I first started applying for UX research roles, I struggled with how to present my skills effectively. I wondered if a dedicated skills section was necessary or if my experience and projects spoke for themselves. Over time, I realized that a well-crafted skills section not only highlights your capabilities but also helps recruiters quickly understand your strengths. In this post, I’ll share why UX researchers should include a skills

When developing a new product or service, understanding how your target audience reacts to your concept is crucial. Without this insight, you risk investing time and resources into ideas that may not resonate or succeed. That’s where a concept testing scorecard template becomes a valuable tool. It helps you evaluate ideas systematically, making it easier to decide which concepts deserve further development. I’ve used concept testing scorecards in several projects, and I want

When working on user experience (UX) projects, decisions shape the final product. Yet, many teams struggle to keep track of why certain UX recommendations were made, who made them, and what impact they had. Without a clear record, teams risk repeating mistakes, losing valuable context, or confusing stakeholders. That’s where a decision log template becomes essential. It helps document UX recommendations clearly and consistently, making the design process more transparent and

When I first faced the challenge of managing a complex workflow, I quickly realized that breaking down tasks into manageable parts was essential. Without a clear structure, projects became overwhelming, deadlines slipped, and communication faltered. That’s when I discovered the power of a task analysis template designed specifically for complex workflows. It transformed how I approached projects and helped my team stay on track. In this post, I’ll share how to build and use a