By Philip Burgess | UX Research Leader Card sorting is a simple yet powerful technique used to organize information in a way that makes sense to users. It helps designers, developers, and researchers understand how people group and label content, which improves website navigation, app menus, and overall user experience. This post explores what card sorting is, how it works, and practical ways to use it effectively. Cards sorted into categories on a wooden table What Is Card S

By Philip Burgess | UX Research Leader Understanding how users navigate complex information is a challenge for many designers and researchers. One effective method to evaluate this is the Tree Test . This technique helps uncover how easily people find information within a website or app’s structure. If you want to improve your site’s navigation or organize content more clearly, a Tree Test offers valuable insights. Diagram showing a website's navigation tree structure What Is

By Philip Burgess | UX Research Leader Cultural probes offer a unique way to explore people's lives, thoughts, and environments. They provide rich, personal insights that traditional research methods often miss. This post explains what cultural probes are, how they work, and why they matter for designers, researchers, and anyone interested in understanding human behavior. A notebook with handwritten notes and sketches from a cultural probe activity What Are Cultural Probes? C

By Philip Burgess | UX Research Leader Eye-tracking technology reveals where and how people look at visual information. This insight helps understand attention, perception, and decision-making in ways that words alone cannot explain. Whether used in research, design, or healthcare, eye-tracking offers a window into human behavior by capturing eye movements with precision. Eye-tracking device capturing eye movements How Eye-Tracking Works Eye-tracking systems use cameras and i

By Philip Burgess | UX Research Leader Imagine testing a new product or feature without building the full technology behind it. This is exactly what Wizard-of-Oz testing allows teams to do. It offers a way to explore user reactions and gather feedback early in the design process by simulating functionality with human intervention behind the scenes. Wizard-of-Oz testing is a valuable method for product designers, developers, and user experience researchers who want to validate

By Philip Burgess | UX Research Leader User experience (UX) design shapes how people interact with websites, apps, and digital products. But how do designers know which version of a design works best? A/B testing provides a clear answer by comparing two versions of a design to see which performs better. This method helps UX researchers make decisions based on real user behavior instead of assumptions. Comparing two webpage designs in A/B testing What Is A/B Testing in UX? A/B

By Philip Burgess | UX Research Leader Unmoderated usability testing has become a powerful tool for product teams aiming to understand how real users interact with their products. Unlike traditional moderated sessions, this approach allows users to complete tasks independently, providing authentic insights into user behavior. This post explores how unmoderated usability testing can improve product development by offering practical benefits, real-world examples, and tips for e

By Philip Burgess | UX Research Leader Understanding how users interact with a product is essential for creating intuitive and effective designs. Moderated usability testing offers a direct way to observe users, gather feedback, and uncover issues that might otherwise remain hidden. This method involves a facilitator guiding participants through tasks while observing their behavior and reactions in real time. The insights gained can lead to meaningful improvements that enhanc

Understanding your customers’ experiences is key to improving products, services, and overall satisfaction. One of the most practical ways to gain this understanding is through journey mapping workshops. These workshops bring teams together to visualize the customer’s path, identify pain points, and find opportunities for improvement. This post explores how to run effective journey mapping workshops that lead to meaningful results. Journey mapping workshop in progress with st