By Philip Burgess | UX Research Leader Unmoderated usability testing has become a powerful tool for product teams aiming to understand how real users interact with their products. Unlike traditional moderated sessions, this approach allows users to complete tasks independently, providing authentic insights into user behavior. This post explores how unmoderated usability testing can improve product development by offering practical benefits, real-world examples, and tips for e

By Philip Burgess | UX Research Leader Understanding how users interact with a product is essential for creating intuitive and effective designs. Moderated usability testing offers a direct way to observe users, gather feedback, and uncover issues that might otherwise remain hidden. This method involves a facilitator guiding participants through tasks while observing their behavior and reactions in real time. The insights gained can lead to meaningful improvements that enhanc

Understanding your customers’ experiences is key to improving products, services, and overall satisfaction. One of the most practical ways to gain this understanding is through journey mapping workshops. These workshops bring teams together to visualize the customer’s path, identify pain points, and find opportunities for improvement. This post explores how to run effective journey mapping workshops that lead to meaningful results. Journey mapping workshop in progress with st

By Philip Burgess | UX Research Leader Understanding why customers choose a product or service is key to creating solutions that truly meet their needs. Jobs-to-be-Done (JTBD) interviews offer a powerful way to uncover these motivations by focusing on the tasks customers want to accomplish. This method goes beyond traditional surveys or focus groups by exploring the underlying reasons behind customer behavior. JTBD interviews help businesses discover what drives customer deci

By Philip Burgess | UX Research Leader Focus groups remain one of the most valuable tools for gathering detailed feedback and understanding the opinions of a target audience. When done well, they provide rich insights that surveys or one-on-one interviews might miss. Yet, many focus groups fall short because of poor planning or execution. This post explores practical strategies to help you run focus groups that deliver clear, actionable results. Participants engaged in a focu

By Philip Burgess | UX Research Leader Ethnography offers a unique window into human cultures, allowing researchers to observe and understand social behaviors, traditions, and everyday life from an insider’s perspective. Unlike surveys or experiments, ethnography immerses the researcher in the community, providing rich, detailed insights that other methods often miss. This post explores what ethnography is, how it works, and why it remains a vital tool for uncovering the comp

By Philip Burgess | UX Research Leader Designing products that truly meet user needs requires more than assumptions or surface-level feedback. Contextual inquiry offers a powerful way to understand users by observing and engaging with them in their natural environment. This method reveals insights that traditional interviews or surveys often miss, leading to better, more user-centered designs. Contextual inquiry is a research technique where designers or researchers observe u

By Philip Burgess | UX Research Leader Diary studies offer a unique window into people's daily lives, capturing behaviors, thoughts, and emotions as they happen. Unlike traditional research methods that rely on recall or one-time observations, diary studies collect data over time, providing rich, detailed insights. This approach helps researchers understand patterns and contexts that might otherwise be missed. Diary with handwritten notes and pen What Are Diary Studies? Diary

By Philip Burgess | UX Research Leader Understanding your users is key to building products that truly meet their needs. One of the best ways to gain this understanding is through user interviews. These conversations provide direct access to user thoughts, motivations, and pain points, offering insights that data alone cannot reveal. This post explains how to conduct user interviews that deliver clear, actionable information to improve your product. User interview setup with