Discover the fundamentals of UX research and learn how to gather meaningful insights that drive better design decisions.

Discover how artificial intelligence is revolutionizing UX research, from automated data analysis to predictive user behavior. Learn best practices for combining AI's analytical power with human expertise.

Discover how artificial intelligence is revolutionizing UX research methodologies, making user insights faster, more scalable, and more actionable than ever before.

When I first dove into the world of UX design principles, I quickly realized how crucial they are for creating products that truly resonate with users. It’s not just about making things look good; it’s about crafting experiences that feel intuitive, efficient, and even enjoyable. Whether you’re leading a team or shaping strategy, understanding these principles can transform how your organization approaches design and research. Let’s explore the core ideas behind UX design pri

When it comes to building a strong UX research practice, having the right tools can make all the difference. Over the years, I’ve seen how the right software and platforms can transform raw data into actionable insights, helping teams make smarter, user-centered decisions. But with so many options out there, how do you choose the best UX research tools that truly streamline your workflow and elevate your strategy? Let’s dive into some of the top tools that I recommend for org

By Philip Burgess | UX Research Leader and AI Strategist When I first dove into the world of designing user experiences, I quickly realized it’s more than just making things look pretty. It’s about crafting meaningful interactions that resonate with users and drive real business outcomes. Whether you’re leading a team or shaping strategy, mastering the fundamentals is essential to building scalable, effective UX research practices that empower data-driven decisions. Let’s exp

In the fast-paced world of digital products, understanding your users is not just helpful - it’s essential. I’ve seen firsthand how the right tools can transform UX research from a guessing game into a strategic powerhouse. When you have the right resources, you can uncover deep insights, validate assumptions, and ultimately design experiences that resonate. But with so many options out there, which tools truly stand out? Let’s explore some of the best UX research tools that

The only constant in the world of UX is change. As we look ahead to 2025, several key trends are emerging that will shape the future of UX research. In this post, we'll explore the most significant of these trends and what they mean for UX professionals. Embracing Change in UX Research Change is inevitable in the world of user experience. As we move forward, it's essential to stay informed about the trends that will impact our work. Understanding these trends can help us adap

By Philip Burgess The Power of UX Research: A Guide for 2025 UX Research is the systematic study of users, their behaviors, needs, and motivations to improve product design and usability. It employs various research methods and techniques that gather insights through qualitative, quantitative, or mixed approaches to inform and optimize user experience design throughout product development. Key Aspects of UX Research The main purpose, and power of UX Research, is to understan