User experience (UX) research plays a crucial role in designing products that truly meet user needs. Choosing the right UX research platform can make the difference between insightful data and wasted effort. With so many options available, it’s easy to feel overwhelmed. This guide breaks down some of the top UX research platforms and offers practical advice on selecting the best one for your specific goals. UX research platforms What Makes a UX Research Platform Valuable? Bef

User experience (UX) research aims to understand how people interact with products, websites, or apps. One powerful method to gain insight into users’ thoughts and behaviors is the think-aloud protocol . This technique reveals what users are thinking as they complete tasks, helping researchers identify pain points and improve design. This post explains what the think-aloud protocol is, how to use it effectively in UX research, and practical tips for getting the most from this

By Philip Burgess | UX Research Leader When I first started working in UX design, I quickly realized that understanding users wasn’t just about guessing what they wanted. It required solid research methods that reveal real behaviors and needs. Over time, I learned which UX research methods deliver the most useful insights and how to apply best practices to get the most from them. If you want your designs to truly connect with users, knowing these methods and how to use them e

User experience (UX) research is the foundation of creating products that truly meet user needs. Without a clear structure, UX research can become chaotic, leading to missed insights and wasted effort. Using well-designed templates helps organize the process, ensures consistency, and captures valuable data effectively. This post outlines the essential UX research templates you need to conduct a full-scale UX study, from planning to analysis. Desk setup showing UX research not

Measuring user experience is crucial for improving digital products. One of the most popular tools for this is the System Usability Scale (SUS). It provides a quick and reliable way to assess usability through a simple questionnaire. However, calculating the SUS score manually can be tedious and prone to errors. That’s where a SUS Score Calculator Template becomes invaluable. This post explains what the SUS score is, why a calculator template helps, and how to use one effect

By Philip Burgess | UX Research Leader User experience (UX) testing aims to understand how real users interact with a product and identify areas for improvement. Among the many metrics available, task success rate stands out as one of the most direct and reliable indicators of usability. It measures whether users can complete a specific task within a product, reflecting how intuitive and effective the design truly is. This post explores why task success rate matters, how to

By Philip Burgess | UX Research Leader User experience (UX) shapes how people interact with products and services. When a design fails to meet user needs, frustration grows, and engagement drops. Evaluative UX research helps identify these issues by testing designs with real users. This process reveals what works, what doesn’t, and where improvements are necessary. Mastering evaluative UX research means creating products that truly serve users, leading to satisfaction and suc

By Philip Burgess - UX Research Leader We’ve all been there: you finish a research project, craft a beautiful report, share it with stakeholders—and then… silence. The findings are appreciated, but they don’t translate into decisions, design changes, or business impact . The truth is: a research report isn’t the end of the work.  It’s the bridge  between evidence and action. To be influential, reports must not only inform  but also inspire and direct . Why Research Reports Of

By Philip Burgess - UX Research Leader Usability testing is the cornerstone of great UX—rich with user feedback, interaction pain points, and design validation. But once the sessions are over, one thing looms large: the dreaded usability report . For many UX researchers, analyzing sessions, pulling quotes, tagging issues, and building a report can take hours —sometimes days . But what if AI could automate that process without sacrificing depth? Here’s how we used AI to automa

By Philip Burgess | UX Research Leader Usability testing is a key step in creating products that people find easy and enjoyable to use. It involves observing real users as they interact with a product to identify problems and areas for improvement. This process helps teams build better designs, reduce errors, and increase user satisfaction. Understanding the different methods of usability testing, the benefits it brings, and the right moments to apply it can transform how pro

By Philip Burgess | UX Research Leader Creating a product that looks good on paper is one thing. Making sure it works well for real users is another challenge entirely. Usability evaluation methods help bridge this gap by testing how actual people interact with a product. This process reveals issues that designers and developers might miss, ensuring the final product is intuitive, efficient, and satisfying to use. Understanding these methods is essential for anyone involved i