When I first started designing research projects, I often relied on intuition or traditional methods without much reflection on what data could tell me about my approach. Over time, I realized that analytics could be a powerful tool to guide my decisions about which research methods to use next. Using analytics not only saves time and resources but also improves the quality and relevance of research outcomes. In this post, I’ll share how I use analytics to shape my research m

Landing a UX research role often means sending out dozens of resumes, each tailored to a specific job description. But rewriting your entire resume for every application can be exhausting and time-consuming. I’ve been there, and I found a way to make this process smarter and more efficient. You can tailor your UX research resume for each role without rewriting it from scratch. Here’s how I do it, step-by-step, so you can spend less time editing and more time preparing for int

By Philip Burgess | UX Research Leader When I first joined a product team as a UX researcher, I quickly realized that not all research efforts were pulling in the same direction. Some projects focused heavily on usability testing, while others prioritized market trends or stakeholder opinions. At first, I thought this diversity was a strength. But soon, I noticed a pattern: when UX research priorities were misaligned, the product suffered in ways that were hard to measure but

By Philip Burgess | UX Research Leader When I first started designing research studies, I often faced a frustrating challenge: investing weeks or even months recruiting participants only to find that my hypotheses were weak or flawed. This meant wasted time, resources, and sometimes the need to start over. Over time, I discovered a powerful way to avoid this pitfall—using artificial intelligence to stress-test research hypotheses before recruiting anyone. This approach transf

By Philip Burgess | UX Research Leader When I first started working in UX research, I quickly realized how time-consuming and complex gathering user insights could be. Sorting through mountains of data, conducting interviews, and analyzing feedback often felt overwhelming. That’s when I began exploring AI tools designed to make UX research faster and more effective. If you’re wondering which AI tools can truly help you understand your users better, I’ll share my experience an

By Philip Burgess | UX Research Leader Card sorting is a powerful method for organizing information, improving user experience, and designing intuitive navigation systems. When I first started using card sorting in my projects, I found it challenging to create prompts that would guide participants effectively. That’s when I turned to AI for help. Using AI-generated prompts transformed how I approached card sorting, making the process smoother and more insightful. In this post

By Philip Burgess | UX Research Leader Tree testing is a powerful method to evaluate the structure of a website or app by testing how easily users can find information. Yet, setting up effective tree tests and analyzing results can be time-consuming and complex. Over the past year, I’ve explored how AI can simplify this process, making tree testing faster and more insightful. In this post, I’ll share the best AI prompts that helped me improve my tree testing workflow, from de

By Philip Burgess | UX Research Leader When I first started working in UX research, analyzing data felt overwhelming. There were so many numbers, user comments, and behavioral patterns to sift through. I knew AI could help, but I wasn’t sure how to ask the right questions or use prompts effectively. Over time, I discovered specific AI prompts that transformed my approach to data analysis. These prompts helped me uncover insights faster and make stronger design decisions. If y

By Philip Burgess | UX Research Leader When I first started working in UX research, I quickly realized how time-consuming and complex gathering and analyzing user data could be. Sorting through interviews, surveys, and usability tests often felt overwhelming. Then I discovered AI tools designed specifically to support UX research. These tools transformed my workflow, making it faster and more insightful. If you want to improve your UX research process, here are some of the be