By Philip Burgess | UX Research Leader When I first started designing research studies, I often faced a frustrating challenge: investing weeks or even months recruiting participants only to find that my hypotheses were weak or flawed. This meant wasted time, resources, and sometimes the need to start over. Over time, I discovered a powerful way to avoid this pitfall—using artificial intelligence to stress-test research hypotheses before recruiting anyone. This approach transf

By Philip Burgess | UX Research Leader When I first started working in UX research, I quickly realized how time-consuming and complex gathering user insights could be. Sorting through mountains of data, conducting interviews, and analyzing feedback often felt overwhelming. That’s when I began exploring AI tools designed to make UX research faster and more effective. If you’re wondering which AI tools can truly help you understand your users better, I’ll share my experience an

By Philip Burgess | UX Research Leader Card sorting is a powerful method for organizing information, improving user experience, and designing intuitive navigation systems. When I first started using card sorting in my projects, I found it challenging to create prompts that would guide participants effectively. That’s when I turned to AI for help. Using AI-generated prompts transformed how I approached card sorting, making the process smoother and more insightful. In this post

By Philip Burgess | UX Research Leader Tree testing is a powerful method to evaluate the structure of a website or app by testing how easily users can find information. Yet, setting up effective tree tests and analyzing results can be time-consuming and complex. Over the past year, I’ve explored how AI can simplify this process, making tree testing faster and more insightful. In this post, I’ll share the best AI prompts that helped me improve my tree testing workflow, from de

By Philip Burgess | UX Research Leader When I first started working in UX research, analyzing data felt overwhelming. There were so many numbers, user comments, and behavioral patterns to sift through. I knew AI could help, but I wasn’t sure how to ask the right questions or use prompts effectively. Over time, I discovered specific AI prompts that transformed my approach to data analysis. These prompts helped me uncover insights faster and make stronger design decisions. If y

By Philip Burgess | UX Research Leader When I first started working in UX research, I quickly realized how time-consuming and complex gathering and analyzing user data could be. Sorting through interviews, surveys, and usability tests often felt overwhelming. Then I discovered AI tools designed specifically to support UX research. These tools transformed my workflow, making it faster and more insightful. If you want to improve your UX research process, here are some of the be

When I first started working on usability testing, I quickly realized how time-consuming and repetitive the process could be. Crafting the right questions and scenarios to uncover real user pain points felt like an endless challenge. That’s when I turned to AI prompts to help streamline my workflow and get more insightful feedback faster. Over time, I discovered several AI prompts that consistently deliver clear, actionable results during usability testing. In this post, I’ll

By Philip Burgess | UX Research Leader When I first started working in UX research, I quickly realized how time-consuming it could be to gather and analyze user data. Sorting through surveys, interviews, and usability tests often felt overwhelming. Then I began exploring how artificial intelligence (AI) could help me work smarter, not harder. Over time, I discovered practical ways to use AI tools that improved my research process and delivered clearer insights faster. If you

By Philip Burgess | UX Research Leader When I first started using ChatGPT in my UX research projects, I was curious but cautious. Could an AI really help me understand users better? Over time, I discovered practical ways to use ChatGPT that saved me time, sparked new ideas, and improved the quality of my research. If you are a UX researcher looking to enhance your process, this post shares my experience and tips on how to use ChatGPT effectively. ChatGPT conversation on UX re