By Philip Burgess | UX Research Leader Scaling research in a large enterprise is a complex challenge. Many organizations struggle to maintain quality, consistency, and impact as they expand their research efforts across multiple teams and departments. This post explores practical lessons learned from scaling research in a large company, highlighting what strategies succeeded and which ones fell short. Whether you lead a research team or collaborate with one, these insights ca

By Philip Burgess | UX Research Leader Personalization has become a key factor in how users interact with digital platforms. Artificial intelligence (AI) plays a major role in tailoring experiences to individual preferences, making interactions smoother and more engaging. This case study explores how AI-powered personalization improves user experience through practical examples and measurable outcomes. Personalized content recommendations on a digital interface How AI Persona

Research teams often face challenges in managing data, writing reports, and maintaining consistency across projects. These challenges can slow progress and create confusion. One research team found a way to overcome these obstacles by adopting standardized templates. This change improved their workflow, communication, and overall productivity. Research workspace showing standardized templates on a laptop screen The Problem with Inconsistent Documentation Before using standard

By Philip Burgess | UX Research Leader Getting new users to complete onboarding is a challenge many digital products face. When users drop off early, it means lost opportunities and wasted resources. UX research offers a clear path to understanding why users struggle and how to fix those issues. This post explores how UX research helped improve onboarding completion rates by uncovering user pain points and guiding design improvements. User engaging with onboarding screen on a

When a user experience (UX) project fails, it can feel like a major setback. Yet, these failures often reveal valuable lessons that can shape future success. Understanding what went wrong and why helps teams avoid repeating mistakes and build better products. This post explores key insights from a failed UX initiative, offering practical advice for designers, product managers, and developers aiming to improve their UX efforts. Workspace showing UX sketches and notes, highligh

By Philip Burgess | UX Research Leader User experience (UX) leadership is often talked about in broad terms, but real lessons come from concrete examples. A recent case study I reviewed revealed practical insights into what makes UX leadership effective and impactful. This post breaks down those lessons, focusing on how UX leaders can guide teams, influence product decisions, and create meaningful user experiences. A UX designer creating wireframes during a brainstorming sess

By Philip Burgess | UX Research Leader When users struggle to complete a task on a website or app, it often means the design misses the mark. Improving task success is crucial because it directly affects user satisfaction and business goals. This post explores how UX research helped identify problems in a key user flow and led to design changes that boosted task success rates significantly. User analyzing task flow on a digital screen Identifying the Problem in the User Flow

By Philip Burgess | UX Research Leader Recruiting participants for research, clinical trials, or user studies often feels like a bottleneck. When demand grows, many systems struggle to keep up, leading to delays, increased costs, and compromised data quality. Building a participant recruitment system that scales means creating a process that can handle increasing volumes without losing efficiency or accuracy. This post explains how to design such a system with practical steps

Creating an internal participant panel can transform how your organization gathers feedback, tests ideas, and makes decisions. Instead of relying on external sources or ad hoc groups, an internal panel offers a reliable, engaged pool of participants who understand your context and can provide timely insights. This guide walks you through the process of building an internal participant panel that fits your organization’s needs and delivers consistent value. Team collaborating