By Philip Burgess | UX Research Leader Understanding how users organize information is crucial for creating intuitive designs and effective navigation systems. One method that has gained attention for its flexibility and depth is the hybrid card sort . This approach combines elements of both open and closed card sorting, offering a balanced way to gather user insights. This post explores what hybrid card sorting is, how it works, and why it can be a valuable tool for designer

By Philip Burgess | UX Research Leader Understanding how users organize information is key to creating clear and intuitive navigation and content structures. One effective method to gather this insight is the closed card sort . This technique helps designers and researchers test how well predefined categories work for users and identify potential improvements in labeling or grouping. Person performing a closed card sort with labeled cards on a table What is a Closed Card Sort

By Philip Burgess | UX Research Leader Understanding how users organize information is key to creating intuitive websites and applications. One effective method to gather this insight is the open card sort . This technique helps designers and researchers uncover how people naturally group content, which can guide navigation, labeling, and overall structure. Open card sorting invites participants to categorize items in a way that makes sense to them, without predefined groups.

By Philip Burgess | UX Research Leader MaxDiff analysis is a powerful method used to understand preferences by asking people to choose the most and least important items from a set. This technique helps reveal what truly matters to customers, employees, or any group being studied. Unlike traditional rating scales, MaxDiff forces clear choices, making the results more reliable and actionable. Understanding MaxDiff analysis can help businesses, researchers, and decision-makers

Understanding what drives customer choices is a challenge for many businesses. Conjoint analysis offers a practical way to uncover how people value different features of a product or service. This method helps companies design offerings that better match customer preferences, leading to improved satisfaction and sales. Conjoint Analyisis What Is Conjoint Analysis? Conjoint analysis is a research technique used to determine how people make decisions when faced with multiple op

By Philip Burgess | UX Research Leader Cognitive modeling helps us understand how people interact with systems, tools, and interfaces. One of the most effective methods to analyze and predict user behavior is the KLM-GOMS model. This approach breaks down tasks into basic actions and estimates the time needed to complete them. If you want to improve user experience or design more efficient interfaces, understanding KLM-GOMS is essential. KLM-GOMS model applied to user interfac

By Philip Burgess | UX Research Leader Effective UX research drives product success, but teams often struggle to manage incoming research requests and decide what to prioritize. Without a clear system, research efforts can become scattered, delayed, or misaligned with business goals. This post explores practical frameworks for UX research intake and prioritization that help teams stay focused, deliver timely insights, and support better decision-making. Organizing UX research

By Philip Burgess | UX Research Leader User experience (UX) research has always played a key role in shaping products that meet user needs. Today, artificial intelligence (AI) is transforming this field, shifting UX research from a purely tactical function to a strategic driver of innovation and business growth. This change affects how teams gather insights, make decisions, and design experiences that truly resonate with users. UX researcher reviewing AI-driven insights AI En

By Philip Burgess | UX Research Leader Understanding how users interact with a product or service is essential for making smart business choices. UX metrics provide clear, measurable data that reveal how well a design meets user needs. When used correctly, these metrics can guide strategic decisions that improve customer satisfaction, increase engagement, and boost overall success. This post explores how to use UX metrics effectively to shape strategy. It covers key types of