By Philip Burgess | UX Research Leader User experience (UX) research plays a crucial role in shaping products that meet real user needs. Yet, many organizations struggle to manage UX research effectively across teams and projects. Without clear guidelines, research efforts can become inconsistent, duplicated, or disconnected from business goals. Creating a UX research governance model helps solve these challenges by establishing a structured approach to managing research acti

By Philip Burgess | UX Research Leader Research plays a crucial role in shaping products, services, and business decisions. Yet, within the research field, terms like ResearchOps and Research Strategy often cause confusion. Both are essential but serve different purposes. Understanding how they differ helps teams work more effectively and deliver better outcomes. What is ResearchOps? ResearchOps, short for Research Operations, focuses on the practical side of research. It inv

By Philip Burgess | UX Research Leader User experience (UX) research is essential for creating products that truly meet user needs. Yet, many teams struggle with managing the growing complexity of research activities. This is where ResearchOps comes in. It helps UX teams organize, support, and scale their research efforts effectively. This guide explains what ResearchOps is, why it matters, and how UX teams can benefit from it. Researcher arranging UX study materials on a des

By Philip Burgess | UX Research Leader Understanding how users organize information is crucial for creating intuitive designs and effective navigation systems. One method that has gained attention for its flexibility and depth is the hybrid card sort . This approach combines elements of both open and closed card sorting, offering a balanced way to gather user insights. This post explores what hybrid card sorting is, how it works, and why it can be a valuable tool for designer

By Philip Burgess | UX Research Leader Understanding how users organize information is key to creating clear and intuitive navigation and content structures. One effective method to gather this insight is the closed card sort . This technique helps designers and researchers test how well predefined categories work for users and identify potential improvements in labeling or grouping. Person performing a closed card sort with labeled cards on a table What is a Closed Card Sort

By Philip Burgess | UX Research Leader Understanding how users organize information is key to creating intuitive websites and applications. One effective method to gather this insight is the open card sort . This technique helps designers and researchers uncover how people naturally group content, which can guide navigation, labeling, and overall structure. Open card sorting invites participants to categorize items in a way that makes sense to them, without predefined groups.

By Philip Burgess | UX Research Leader MaxDiff analysis is a powerful method used to understand preferences by asking people to choose the most and least important items from a set. This technique helps reveal what truly matters to customers, employees, or any group being studied. Unlike traditional rating scales, MaxDiff forces clear choices, making the results more reliable and actionable. Understanding MaxDiff analysis can help businesses, researchers, and decision-makers

Understanding what drives customer choices is a challenge for many businesses. Conjoint analysis offers a practical way to uncover how people value different features of a product or service. This method helps companies design offerings that better match customer preferences, leading to improved satisfaction and sales. Conjoint Analyisis What Is Conjoint Analysis? Conjoint analysis is a research technique used to determine how people make decisions when faced with multiple op

By Philip Burgess | UX Research Leader Cognitive modeling helps us understand how people interact with systems, tools, and interfaces. One of the most effective methods to analyze and predict user behavior is the KLM-GOMS model. This approach breaks down tasks into basic actions and estimates the time needed to complete them. If you want to improve user experience or design more efficient interfaces, understanding KLM-GOMS is essential. KLM-GOMS model applied to user interfac