By Philip Burgess | UX Research Leader User experience (UX) research often generates valuable insights, but connecting those insights directly to business outcomes remains a challenge for many organizations. Without clear key performance indicators (KPIs), UX efforts risk being seen as abstract or disconnected from company goals. This post explains how to build KPIs that link UX research to measurable business impact, helping teams demonstrate the value of their work and guid

By Philip Burgess | UX Research Leader Creating a clear and actionable UX research roadmap every quarter is essential for teams aiming to improve user experience effectively. Without a structured plan, research efforts can become scattered, priorities unclear, and outcomes less impactful. This guide walks you through the process of building a quarterly UX research roadmap that aligns with business goals, addresses user needs, and drives meaningful design decisions. A UX resea

By Philip Burgess | UX Research Leader Aligning research goals with business goals is essential for companies that want to make informed decisions and drive meaningful growth. When research efforts connect directly to what a business aims to achieve, the results become more actionable and valuable. This post explains how to create that alignment clearly and practically. Researcher analyzing data charts to align goals Understand the Business Goals Clearly Before setting resear

By Philip Burgess | UX Research Leader User experience (UX) research shapes how products and services meet real user needs. When done well, it drives better design decisions, improves satisfaction, and boosts business outcomes. Yet many UX research efforts fall short because they lack a clear foundation. Building a high-impact UX research practice requires focus on five key pillars that guide every step from planning to delivery. This post breaks down those pillars and offers

By Philip Burgess | UX Research Leader Executive leaders face constant pressure to make decisions that drive business success. They rely on clear, reliable information to guide product development, customer experience, and strategic planning. UX research can provide this information, but only if it meets the specific needs of these leaders. Understanding what executive leaders truly want from UX research helps teams deliver insights that influence decisions and create real im

By Philip Burgess | UX Research Leader Ambiguous problem statements often block progress in research projects. When the problem is unclear, teams struggle to focus their efforts, wasting time and resources. Turning vague questions into clear, strategic research objectives is essential for meaningful results. This post explains how to break down unclear problems and build focused research goals that guide effective investigation. Transforming unclear problems into clear resear

By Philip Burgess | UX Research Leader When every task in UX research seems urgent and important, deciding where to focus can feel overwhelming. Teams often face tight deadlines, multiple stakeholder demands, and a long list of potential research questions. Without clear priorities, research efforts can scatter, wasting time and resources while missing critical insights. This post offers practical strategies to help you prioritize UX research effectively, ensuring your work d

By Philip Burgess | UX Research Leader User experience (UX) research often gets boxed into the role of a service team that delivers usability tests or user feedback on demand. This limits its potential and undervalues the insights it can provide. To truly benefit from UX research, organizations need to position it as a strategic partner that shapes product direction, business decisions, and customer understanding. This post explores how to shift the perception of UX research

By Philip Burgess | UX Research Leader User experience (UX) research often struggles to make a real impact on product decisions. Teams collect data, run surveys, and conduct interviews, but the insights rarely translate into meaningful changes. The problem is not the research itself but how the strategy is built and integrated into the product development process. This post explains how to create a UX research strategy that drives clear, actionable decisions and improves your