Understanding how users interact with your product is essential to creating a great user experience. But tracking the right data can feel overwhelming, especially if you’re new to UX metrics. This post offers a clear starter kit with practical templates designed for beginners. You will learn which metrics matter, how to collect them, and how to use simple templates to organize your findings. Workspace showing UX metric sketches and notes Why UX Metrics Matter Good design is m

Measuring user experience is crucial for improving digital products. One of the most popular tools for this is the System Usability Scale (SUS). It provides a quick and reliable way to assess usability through a simple questionnaire. However, calculating the SUS score manually can be tedious and prone to errors. That’s where a SUS Score Calculator Template becomes invaluable. This post explains what the SUS score is, why a calculator template helps, and how to use one effect

By Philip Burgess | UX Research Leader Measuring success and customer satisfaction often involves looking at different types of data. Two common categories are behavioral and attitudinal metrics. While they both provide valuable insights, they focus on different aspects of customer experience and decision-making. Understanding the difference between these metrics helps businesses and researchers make better decisions, improve products, and tailor services more effectively. Pe

By Philip Burgess | UX Research Leader Measuring user experience (UX) is essential to creating products that truly satisfy users. But with so many metrics available, choosing the right ones can feel overwhelming. Picking the wrong metrics wastes time and resources, while the right ones provide clear insights that guide design decisions and improve the product. This post explains how to select UX metrics that fit your product’s goals and user needs. Dashboard displaying UX met

By Philip Burgess | UX Research Leader Measuring success in user experience (UX) research depends heavily on choosing the right key performance indicators (KPIs). Without clear, meaningful KPIs, teams risk focusing on irrelevant data or missing critical insights that drive product improvements. But what exactly makes a KPI good for UX research? This post breaks down the essential qualities and offers a practical checklist to help UX researchers select KPIs that truly matter.

By Philip Burgess | UX Research Leader User experience (UX) shapes how people interact with products and services. Measuring UX helps teams understand what works, what doesn’t, and where to improve. Without clear metrics, decisions rely on guesswork instead of data. This guide explains key UX metrics, why they matter, and how to use them to create better experiences. User interacting with touchscreen showing UX data charts Why UX Metrics Matter UX metrics provide measurable e

By Philip Burgess | UX Research Leader Emotions shape how people experience the world, make decisions, and interact with others. Measuring emotions like confidence, anxiety, and delight can reveal valuable insights for personal growth, mental health, and even product design. But emotions are complex and often invisible. How can we capture and quantify these feelings in a meaningful way? This post explores practical methods to measure emotional states, focusing on confidence,

Understanding how users interact with your website is crucial for improving their experience and increasing conversions. Clickstream data offers a detailed view of user behavior by tracking every click, scroll, and navigation path. However, not all clickstream metrics are positive. Some reveal points of friction where users struggle or hesitate, signaling areas that need attention. This post explores key clickstream metrics that indicate friction and how to interpret them to

By Philip Burgess | UX Research Leader Trust shapes every digital interaction. Whether users feel confident sharing personal data, making purchases, or engaging with content depends largely on how much they trust the platform. But trust is intangible. How can businesses measure it effectively? Understanding the right metrics helps companies build stronger relationships with users and improve their digital experiences. Dashboard showing key trust metrics in a digital platform