User experience (UX) research is the foundation of creating products that truly meet user needs. Without a clear structure, UX research can become chaotic, leading to missed insights and wasted effort. Using well-designed templates helps organize the process, ensures consistency, and captures valuable data effectively. This post outlines the essential UX research templates you need to conduct a full-scale UX study, from planning to analysis. Desk setup showing UX research not

By Philip Burgess | UX Research Leader Navigating a healthcare portal can feel overwhelming for many users. These platforms often contain vast amounts of information, multiple services, and sensitive personal data. When the user experience is complicated, patients and healthcare providers alike may struggle to find what they need quickly and efficiently. Improving user experience in such a complex environment is essential to ensure users can access care, information, and supp

By Philip Burgess | UX Research Leader When a product faces a critical issue that threatens its success, relying on a single research method rarely provides the full picture. Mixed methods in UX research combine qualitative and quantitative approaches to uncover deeper insights and guide better decisions. This post explores how using mixed methods can solve high-stakes product problems by blending data-driven analysis with human-centered understanding. UX researcher reviewing

By Philip Burgess | UX Research Leader Scaling research in a large enterprise is a complex challenge. Many organizations struggle to maintain quality, consistency, and impact as they expand their research efforts across multiple teams and departments. This post explores practical lessons learned from scaling research in a large company, highlighting what strategies succeeded and which ones fell short. Whether you lead a research team or collaborate with one, these insights ca

By Philip Burgess | UX Research Leader Personalization has become a key factor in how users interact with digital platforms. Artificial intelligence (AI) plays a major role in tailoring experiences to individual preferences, making interactions smoother and more engaging. This case study explores how AI-powered personalization improves user experience through practical examples and measurable outcomes. Personalized content recommendations on a digital interface How AI Persona

Research teams often face challenges in managing data, writing reports, and maintaining consistency across projects. These challenges can slow progress and create confusion. One research team found a way to overcome these obstacles by adopting standardized templates. This change improved their workflow, communication, and overall productivity. Research workspace showing standardized templates on a laptop screen The Problem with Inconsistent Documentation Before using standard

By Philip Burgess | UX Research Leader Getting new users to complete onboarding is a challenge many digital products face. When users drop off early, it means lost opportunities and wasted resources. UX research offers a clear path to understanding why users struggle and how to fix those issues. This post explores how UX research helped improve onboarding completion rates by uncovering user pain points and guiding design improvements. User engaging with onboarding screen on a

When a user experience (UX) project fails, it can feel like a major setback. Yet, these failures often reveal valuable lessons that can shape future success. Understanding what went wrong and why helps teams avoid repeating mistakes and build better products. This post explores key insights from a failed UX initiative, offering practical advice for designers, product managers, and developers aiming to improve their UX efforts. Workspace showing UX sketches and notes, highligh

By Philip Burgess | UX Research Leader User experience (UX) leadership is often talked about in broad terms, but real lessons come from concrete examples. A recent case study I reviewed revealed practical insights into what makes UX leadership effective and impactful. This post breaks down those lessons, focusing on how UX leaders can guide teams, influence product decisions, and create meaningful user experiences. A UX designer creating wireframes during a brainstorming sess