By Philip Burgess | UX Research Leader Understanding what drives people’s choices, behaviors, and needs often requires more than just surface-level data. Generative discovery research offers a powerful way to uncover deep insights by exploring unspoken motivations and hidden patterns. This approach helps researchers, designers, and product teams create solutions that truly resonate with users. Generative discovery research focuses on exploring unknowns rather than testing kno

Discover the fundamentals of UX research and learn how to gather meaningful insights that drive better design decisions.

Discover how artificial intelligence is revolutionizing UX research, from automated data analysis to predictive user behavior. Learn best practices for combining AI's analytical power with human expertise.

Discover how artificial intelligence is revolutionizing UX research methodologies, making user insights faster, more scalable, and more actionable than ever before.

When I first dove into the world of UX design principles, I quickly realized how crucial they are for creating products that truly resonate with users. It’s not just about making things look good; it’s about crafting experiences that feel intuitive, efficient, and even enjoyable. Whether you’re leading a team or shaping strategy, understanding these principles can transform how your organization approaches design and research. Let’s explore the core ideas behind UX design pri

By Philip Burgess When it comes to building a strong UX research practice, having the right tools can make all the difference. Over the years, I’ve seen how the right software and platforms can transform raw data into actionable insights, helping teams make smarter, user-centered decisions. But with so many options out there, how do you choose the best UX research tools that truly streamline your workflow and elevate your strategy? Let’s dive into some of the top tools that I

By Philip Burgess | UX Research Leader and AI Strategist When I first dove into the world of designing user experiences, I quickly realized it’s more than just making things look pretty. It’s about crafting meaningful interactions that resonate with users and drive real business outcomes. Whether you’re leading a team or shaping strategy, mastering the fundamentals is essential to building scalable, effective UX research practices that empower data-driven decisions. Let’s exp

In the fast-paced world of digital products, understanding your users is not just helpful - it’s essential. I’ve seen firsthand how the right tools can transform UX research from a guessing game into a strategic powerhouse. When you have the right resources, you can uncover deep insights, validate assumptions, and ultimately design experiences that resonate. But with so many options out there, which tools truly stand out? Let’s explore some of the best UX research tools that

The only constant in the world of UX is change. As we look ahead to 2025, several key trends are emerging that will shape the future of UX research. In this post, we'll explore the most significant of these trends and what they mean for UX professionals. Embracing Change in UX Research Change is inevitable in the world of user experience. As we move forward, it's essential to stay informed about the trends that will impact our work. Understanding these trends can help us adap

By Philip Burgess The Power of UX Research: A Guide for 2025 UX Research is the systematic study of users, their behaviors, needs, and motivations to improve product design and usability. It employs various research methods and techniques that gather insights through qualitative, quantitative, or mixed approaches to inform and optimize user experience design throughout product development. Key Aspects of UX Research The main purpose, and power of UX Research, is to understan

When I first encountered affinity mapping, I was struck by its simplicity and power. It’s a method that turns chaos into clarity, helping teams uncover patterns in user data that might otherwise remain hidden. If you’re looking to elevate your UX research and strategy, mastering affinity mapping is a game-changer. It’s not just about organizing notes on a wall; it’s about unlocking insights that drive smarter design decisions and measurable business value. Let’s dive into how

When I first dove into the world of UX, I quickly realized it’s more than just making things look pretty. It’s about crafting meaningful interactions that resonate with users and drive business success. If you’re aiming to build or scale effective UX research practices, understanding the basics of UX design is crucial. It’s the foundation that supports data-driven decisions and measurable improvements in user satisfaction. Let’s explore the core principles, practical strateg

By Philip Burgess - UX Research Leader Finding the balance between business goals, time, and user understanding. 💬 Introduction: The Art of Choosing the Right Method One of the most common questions I hear from teams is, “What’s the right research method for this project?” It’s a fair question — but there’s rarely a single right answer.Choosing the right UX research method is part science, part art. It depends on what you need to know , how quickly you need to know it , and

By Philip Burgess - UX Research Leader How studying people taught me how to lead them. 💬 Introduction: UX Research Leadership Lessons Hidden in Research Sessions UX Research Leadership didn’t come to me through an MBA program, a management seminar, or a job title. It came through research sessions  — hours of listening, observing, and learning how people think, feel, and behave. Over time, I realized the same principles that make a great UX researcher also make a great leade

By Philip Burgess - UX Research Leader How humility, listening, and empowerment create stronger research cultures. 💬 Introduction: Leadership That Starts With Service In UX research, leadership isn’t about titles, control, or visibility — it’s about service.The most effective leaders I’ve met weren’t the loudest voices in the room; they were the ones who listened the deepest. Servant leadership shifts the center of gravity from “How can my team serve me?”  to “How can I serv

By Philip Burgess - UX Research Leader By Philip Burgess – UX Research Leader 📧 phil@philipburgess.net  | 🌐 www.philipburgess.net Understanding the Foundation: What Is UX Research Card Sorting? Card sorting has been a cornerstone of UX research and information architecture (IA) for decades. It’s a deceptively simple method—participants group related concepts or “cards” into categories that make sense to them.The outcome?A clearer understanding of how users mentally organize

Stay ahead in the ever-evolving field of UX research. Discover the top 5 trends that will shape the industry in 2025, from AI-powered insights to continuous user feedback.

By Philip Burgess - UX Research Leader When it comes to building a user experience that truly resonates, the tools we choose can make all the difference. Over the years, I’ve seen firsthand how the right UX research platforms can transform raw data into actionable insights. These platforms are not just about collecting information; they are about empowering teams to make smarter, data-driven decisions that elevate the entire product journey. So, what makes a UX research platf

Philip Burgess – UX Research Leader Exploring AI + UX Research to shape better human experiences Why Strategy Matters in UX Research UX research is more than usability tests and surveys—it’s a strategic function that shapes how organizations understand customers and make decisions. Without a clear strategy, research risks becoming a series of disconnected projects that struggle to influence product direction. A strong UX research strategy ensures that insights are relevant, t

Philip Burgess – UX Research Leader Exploring AI + UX Research to shape better human experiences A New Era for UX Research: The Future of AI and UX Research Artificial intelligence is transforming nearly every aspect of how we work, design, and interact. For UX research, this shift is especially powerful. Instead of replacing the researcher’s role, AI has the potential to amplify workflows, accelerate synthesis, and unlock new possibilities  for how we understand people. We a